A curated selection of impactful projects spanning SEO, GEO, App Store Optimization (ASO), digital marketing leadership, and strategic growth across diverse global industries.
Telegaon (Fintech Project)
Key Focus: Build website, publish content, Web Analytics, optimize for SEO & GEO, Partnerships
- Built the website and various trading tools by using WordPress CMS, HTML, CSS, and JavaScript.
- Published 550+ articles across finance, stocks, and crypto.
- Implemented a robust tracking infrastructure using Google Analytics GA4, Microsoft Clarity, and Google Search Console to monitor user behavior and search performance.
- Grew website traffic from 0 to 250,000+ monthly users in the North American and European markets.
- Earned mentions and backlinks from top financial institutions, including NASDAQ, Business Insider, and Investor’s Place.
- Collaborated with leading Fintech platforms, including CoinMarketCap, BitMart, BYDFi, CoinCodex, CoinStats, AMBCrypto, and other influential players.
Hawkswave Technology (SaaS Project)
Key Focus: Digital Growth Strategy and UI/UX
- Leading international marketing campaigns to grow global adoption of HawksWave’s apps and CRM products across multiple markets.
- Leading the digital growth strategy by aligning SEO, AI Search (AEO/GEO), content, and performance marketing to increase brand visibility, qualified traffic, and conversions.
- Driving data-led initiatives, competitive analysis, and cross-channel optimization to build sustainable digital growth and strengthen online presence.
KFC UAE (Americana Foods Co.)
Key Focus: SEO & App Store Optimization (ASO)
- Led SEO initiatives to improve website visibility, organic rankings, and search traffic through on-page optimization, technical SEO, and content enhancements.
- Developed and executed comprehensive App Store Optimization (ASO) strategies for both Google Play Store and Apple App Store, improving app discoverability, keyword rankings, and organic installs.
- Conducted keyword research, competitor analysis, and metadata optimization to maximize search visibility across web and app marketplaces.
- Monitored performance using analytics and SEO tools, providing actionable insights to continuously optimize search performance and user acquisition.
Krispy Kreme KSA (Americana Foods Co.)
Key Focus: App Store Optimization (ASO) Strategy
- Built and executed a comprehensive App Store Optimization (ASO) strategy from the ground up for both Google Play Store and Apple App Store.
- Conducted in-depth keyword research, competitor analysis, and metadata optimization to improve app discoverability, search rankings, and organic installs.
- Established a strong ASO framework, including localization strategies, to enhance visibility and search performance in the highly competitive Saudi Arabian market.
- Tracked ASO performance using analytics tools and continuously refined the strategy based on keyword trends, user behavior, and market insights.
Hardee’s Qatar (Americana Foods Co.)
Key Focus: App Store Optimization (ASO) & Localized Keyword Strategy
- Designed and implemented a comprehensive App Store Optimization (ASO) strategy from the ground up for both Google Play Store and Apple App Store.
- Executed hyper-local keyword research and metadata optimization to improve app visibility, search rankings, and organic installs in the Qatari market.
- Developed a localized ASO framework aligned with regional search behavior, enabling sustained app discoverability in a highly competitive quick-service restaurant (QSR) industry.
- Continuously monitored ASO metrics, keyword trends, and competitor performance to refine the strategy and maximize organic growth.
Pizza Hut UAE (Americana Foods Co.)
Key Focus: SEO & App Store Optimization (ASO)
- Led SEO initiatives to improve website visibility, organic search rankings, and qualified traffic through on-page optimization, technical SEO, and content enhancements.
- Developed and executed end-to-end App Store Optimization (ASO) strategies for Google Play Store and Apple App Store, increasing app discoverability, keyword rankings, and organic installs.
- Conducted keyword research, competitor analysis, and metadata optimization to strengthen search performance across web and app marketplaces.
- Monitored SEO and ASO performance using analytics tools, delivering data-driven insights and continuous optimization to support user acquisition and business growth.
Vrozart Health (Medical Tourism)
Key Focus: Digital Growth & Martech Implementation
- Led the digital marketing team and collaborated directly with developers to design and launch the web platform.
- Implemented robust tracking infrastructure, including Google Analytics and Google Search Console, to monitor user behavior and search performance.
- Managed, optimized, and scaled Google Ads campaigns to maximize ROI.
- Successfully captured high-quality leads across Africa, Central Asia, and the Middle East through targeted SEO and paid campaigns.
Tora Cabs (Mobility Project)
Key Focus: Digital Marketing, SEO & User Acquisition
- Led end-to-end digital marketing initiatives to increase brand visibility, improve organic search rankings, and drive qualified website traffic.
- Planned and executed user acquisition campaigns across digital channels, resulting in increased mobile app installs and higher platform engagement.
- Implemented Local SEO strategies, including Google Business Profile optimization, local keyword targeting, and citation management, to attract customers in target service areas.
- Conducted keyword research, on-page SEO, and competitor analysis to strengthen search performance and improve lead generation.
- Monitored campaign performance using analytics tools, leveraging data-driven insights to optimize marketing initiatives and maximize ROI.
C-TEL (SaaS & E-Commerce)
Key Focus: Digital Marketing, Market Research & Business Strategy
- Led digital marketing initiatives across SaaS, EdTech, e-commerce, and government-focused projects, driving brand visibility, lead generation, and organic growth through SEO and content marketing.
- Planned and executed SEO strategies, including keyword research, on-page optimization, technical SEO, and competitor analysis, to improve search rankings and website performance.
- Conducted comprehensive market research and competitive analysis to identify new business opportunities across SaaS, government technology, EdTech, and e-commerce sectors.
- Developed business proposals, pitch decks, and technical documentation for government tenders, startup initiatives, and client presentations.
- Collaborated with cross-functional teams to define product positioning, UI-UX, go-to-market strategies, and digital marketing roadmaps aligned with business objectives.
UC News (Part of UC Browser)
Key Focus: Research, Content Strategy & Viral Content Publishing
- Researched, created, and published 250+ high-performing articles covering technology, gadgets, stock markets, and cryptocurrency, optimized for SEO and user engagement.
- Identified trending topics and leveraged audience insights to produce viral, newsworthy content that consistently ranked at the top of UC Browser feeds.
- Conducted keyword research and competitor analysis to maximize content reach, visibility, and click-through rates.
- Worked within a fast-paced editorial environment to deliver timely, high-quality content aligned with platform trends and user interests.
- Monitored content performance and refined publishing strategies based on engagement metrics and audience behavior.
Head on Solutions (Textile Project – Africa)
Key Focus: GTM Strategy for the African Market
- Developed a comprehensive GTM and digital marketing strategy to support the company’s expansion into African markets.
- Conducted market research and identified growth opportunities for school and stationery product categories across target regions.
- Collaborated with cross-functional teams to conceptualize website pages, improve UI/UX, and optimize site architecture for a better user experience.
- Contributed to brand positioning and digital presence to increase visibility and support market penetration in the African region.
Revolt Press (Digital Media Startup)
Key Focus: SEO Optimization, Content Marketing & Social Media Management
- Created and published 1,000+ SEO-optimized articles, blogs, and website content, leveraging keyword research and user search intent to improve organic visibility.
- Collaborated with editorial and digital marketing teams to develop content strategies that increased search rankings and drove sustained organic traffic.
- Managed and grew the brand’s presence across Facebook, X (formerly Twitter), LinkedIn, and YouTube, creating engaging content and supporting audience growth.
- Performed on-page SEO, content optimization, and competitor analysis to enhance website performance and search engine rankings.
- Monitored content performance using analytics tools and implemented data-driven improvements to maximize engagement and reach.
